Walmart’s prohibited product policy identifies the products you cannot list on the marketplace under any circumstances or without written pre-approval. Understand what you can’t sell on Walmart There are six best practices for choosing a product to sell on. However, you do have to apply to sell on, so choosing the right product is critical to success. Walmart only has 33,000 marketplace sellers, generating a high value to competition ratio (something we call the 14:1 rule).
Marketplace features: The marketplace comes packed with seller features to increase your sales, including Walmart TwoDay, Walmart Sponsored Products, and the Walmart buy box. Scope of products: has nearly 52 million products, attracting a range of customers, including Amazon shoppers. Trust: Walmart is a household name that customers know and trust, which in turn enhances your brand’s perceived reputation. 
Reach: Walmart is the second-largest eCommerce retailer in the US, attracting almost 450 million online shoppers and loyal customers every day. is an attractive marketplace for any multi-channel seller, bringing benefits including: In this guide, we’ll try to remove some of the gamble of choosing a product to sell on the Walmart Marketplace by going over some product sourcing strategies and considerations. You shouldn’t assume your offerings in other stores, like Amazon and Shopify, will also sell well on. However, success on the marketplace relies on product sourcing for your Walmart Marketplace store. If you struggle with writing awesome copy that helps to brand your company and products, we can absolutely help you, as this is our is one of Amazon’s biggest rivals, with more than 100 million unique website visitors per month. Unlike Amazon that has some very strict requirements about how you write your text, Walmart, on the other hand, leaves it up to you on how you want to present things to the customer. This text should be easy-to-read and should be formatted in a way that is most helpful to customers. These components of writing help to further your brand and give customers something to remember about you. With two description sections available, these sections are your opportunity to show your “voice” and “tone” through your writing. Some slang is acceptable – as long as it doesn’t break an authentic, straightforward tone – since it captures more key terms. You are helping customers make an informed decision. Show expertise, knowledge, and authority with facts and tips. Do not copy descriptions from other websites. Make sure your description is unique and original. Make sure to include the Product Name, Brand, keywords describing the item’s features and benefits, as well as any other related words that customers will search for. Write at least 1,000 characters in length, or write a list of between 10 and 30 features and benefits. #Walmart product search by store how to
Knowing how to optimize your Walmart Marketplace product descriptions can be a bit tricky, but we’ve put together this comprehensive guide to help you get a leg up on your competitors. The only way to rank higher on Walmart Marketplace than your competitors is via your Walmart Marketplace product descriptions. In any online marketplace, the products that come up first during a search have the highest likelihood of selling. Win With Optimized Walmart Product Descriptions However, just because you may have the lowest price, it doesn’t mean your product will be found unless you have properly optimized your product description. “The Walmart Buy Box is based on whoever is selling their product at the lowest price whereas Amazon’s Buy Box takes into account a seller performance, price, sales, fulfillments, order defect rate, and a whole slew of factors.” – Cory Checketts from SellerLabsĪs time goes on, Walmart Marketplace will surely make the Buy Box more sophisticated, but for now, the Buy Box is much easier to win vs Amazon’s saturated seller competition, as Walmart shoppers want to get the absolute lowest price anywhere.
With fewer sellers on Walmart Marketplace, the seller has a better chance to win what is called the “Buy Box.” Those that get accepted and onboarded to sell with Walmart Marketplace have a greater chance of standing out. Unlike Amazon, there is a steeper barrier of entry to sell on Walmart Marketplace.
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